Anurag Kamboj
Editor of the Bhasha Bharat saree guides
Kalamkari, Bhagalpuri, Tussar, linen and silk all behave differently once draped. Anurag Kamboj edits the Bhasha Bharat guides that explain those differences, from choosing a saree for office wear to buying handloom directly from weavers. He checks every weave, fabric and product detail against Bhasha Bharat's catalogue so that the craft is described accurately and respectfully.
About Anurag Kamboj
Anurag is a Punjab-based software developer and SEO specialist with a degree in Mathematics and Computing from IIT (BHU) Varanasi. Since 2022 he has led Anurag Kamboj, an agency that designs, builds and grows websites for Indian businesses, and he is also CTO at Jarbug and SEORCE.
A lot of his work is ecommerce website development for brands that want to sell direct, where good product photography and honest descriptions do more than discounts. For heritage and craft brands he pays particular attention to UI/UX design that lets the textile, not the interface, take centre stage.
How these guides are written
Each guide answers a question real shoppers ask. Research and first drafts are prepared with AI tools; Anurag then edits each one by hand, removing vague claims, correcting fabric and weave details, and adding the practical advice a first-time handloom buyer needs.